3M challenged us to create consumer-friendly, conversational copy across multiple brands within the 3M divisions including Health and Safety, Household Goods and Personal Safety. Along with my team, I create fresh, search-optimized product descriptions and digital copy for existing styles as well as innovation styles for over twenty 3M brands. This conversational-style copy is leveraged across many of 3M brand's retail channels including Amazon, The Home Depot, Walmart, and proprietary 3M sites.