My team and I created on-brand product descriptions for jockey.com and its wholesale divisions as part of a complete digital refresh. As a result of our optimized copy and updated imagery, in 2017 Jockey saw its most successful Black Friday ever in its over 130-year history.

Over the years, I’ve also contributed to omnichannel campaigns through copy for emails, packaging, print, web, social media, direct mail, and point of sale for Jockey.