Along with my team, I create product descriptions for several Kellogg Company brands from Rice Krispies to Cheez-It. I led my team in learning to craft Amazon-optimized product descriptions that lead to higher search rankings and conversion rates for the client. Since an overall digital refresh of both imagery and search-optimized copy, Kellogg Company saw significant sales gains across their many categories. Our work also earned us the title of Agency of Record for Kellogg Company.

In addition to crafting copy for the consumer-facing Kellogg Digital Shelf, my team and I create packaging copy, Amazon A+ Content, and product-description copy for Kellogg Company’s B2B channels.